Chief Executive Officer
Andrew has been in the Surfing Australia CEO role since March 2009 and accepted the position after 9 years at Surfing Queensland as their CEO. Andrew has a Bachelor of Business Management degree from the Queensland University of Technology and has over 15 years’ experience in sport management and the surfing industry. Prior to becoming involved in the sporting industry Andrew worked in the advertising and marketing industry. Andrew is a Graduate of the Australian Institute of Company Directors, and was a Board member for the Sport Federation of Queensland for 5 years (2005-09) and was a Board member of the Gold Coast Sport Business Task Force for 4 years (2006–09).
Andrew is a recognised business change specialist and has proven ability to instigate organisational cultural change and deliver sustainable business growth outcomes. In the role as CEO at Surfing Australia since commencing the organisation has changed into a dynamic high performing sustainable business. This includes annual turnover growth in the last 5 years of over 300% and staff levels from 7 to 21 full time resulting in significantly increased capacity and programs for the sport.
Andrew has extensive experience in sport development programming and has internationally recognised knowledge and experience in the management of multi-million dollar budget events. Andrew has been involved in the staging of over 200 events throughout 8 countries over the past 15 years. Andrew has extensive and proven sponsorship acquisition and servicing skills and experience.
Andrew has lectured at University and has been a guest speaker at various sport business seminars including the Triathlon National Conference (2014), Sports Matters Global Sports Conference in Singapore (2013), Australian University Sport National Conference (2013), Business of Sport Summit (2012), Sports Business World Conference (2010 & 2011), the Super Events World Australia Conference (2011), Sponsorship Australasia National Conference (2011) and the Australia New Zealand Sports Law Association Annual Conference.
Andrew was awarded the Queensland Sport Administrator of the Year at the 2004 Queensland Sport Awards and was also awarded an Australian Surfing Hall of Fame award for excellence in Administration in 2005. Andrew is a passionate and experienced surfer and is determined to take surfing to the mainstream in Australia.
General Manager Partnerships,Digital & Events
Jake has over 10 years’ experience in the sport of surfing. Since joining Surfing Australia in July 2009, he has serviced an array of mainstream and surf specific sponsors, delivered events nationally and internationally, coordinated media and managed the key communications tools for the governing body of surfing in Australia while in his current role as the General Manager of Sponsorship & Events. His background prior to Surfing Australia consisted of working as Media Manager for Surfing Queensland for over five years, with media outlets worldwide publishing his photography. Jake has been actively involved in surfing events across all levels including his former role as Media Manager for the annual Association of Surfing Professionals (ASP) World Tour Quiksilver Pro on the Gold Coast. While he has a strong background in media and events, his major focus in recent years has been developing his sponsorship and business development skills, networking abilities and servicing flair. He has also delivered brand activation platforms for Surfing Australia corporate partners including but not limited to Vegemite, Subway, Nikon, Original Source,Toyota, Suncorp, Milwaukee, Wahu and a wide range of endemic brands. He continues toprovide amazing support to these partners and prides himself on going above and beyond to maximise the outcomes of these partnerships.
Peter has held various managerial positions in the hospitality industry before branching into accounting. His experience in this field includes the financial management of a busy wholesale company importing crystals, as well as his role as Financial Services Manager of a human resource group specialising in finding and maintaining employment for people with disabilities. He has worked at Surfing Australia for the past six years and his qualifications include a Diploma of Business Management, Associate Diploma in Business Management (Accounting) and Bachelor of Building (Management). He was also awarded Accounting Student of the Year (Second Place in NSW) and is an Associate Member of IPA.
National High-Performance Director
Kim is a sporting high-performance specialist who has a lifelong connection with the ocean through surfing, outrigger canoe racing and stand up paddle-boarding and who is also a former member of the Australian Women’s Hockey Team, accepted the position of Surfing Australia’s National High-Performance Director, further bolstering Australian surfing’s Olympic gold medal ambitions heading into the 2020 games in Japan.
Her recent role as the Australian Institute of Sport (AIS) Performance Manager has been the perfect primer to her new role. At the AIS, she was responsible for leading the engagement of key internal and external partners to develop high quality, effective high-performance plans and strategies in order to increase the likelihood of achieving and sustaining performance targets.
Elite Program Manager
Bede, who incredibly returned to elite level competition at the beginning of the 2017 season after a life-threatening injury suffered in late 2015 at the Pipe Masters, will begin his new role in early 2018 and will officially retire from competitive surfing at the conclusion of the Australian WSL leg in Margaret River in 2018.
The primary purpose of this new role is to ensure there is high quality daily training environment, coaching, and competition solutions available for nationally identified elite athletes who will form part of the Australian Olympic Squad to be announced in January 2018.
The role works closely with high performance coaches working with nationally identified surfers across the network and will lead the Australian Olympic Surfing Team at the key benchmark event the 2020 Tokyo Olympic Games.
Amy started at Surfing Australia at the end of 2016. Amy graduated from Edith Cowan University in Perth, Western Australia in 2013 with an Associate degree in Event, Sport and Recreation Management. Since then Amy has worked in local government sporting bodies developing her knowledge of the industry. In addition to this Amy has worked as a seasonal surf coach over the past 5 years in WA and QLD. Amy has been involved in competitive sport most of her life including being part of the WA State team for Soccer and National squad member for Taekwondo. From this experience Amy developed a keen interest in the management and delivery of all sports.
Andy joined the team at Surfing Australia in 2016 with 9 years international experience in the media industry. Graduating from Bournemouth University (U.K) with a Bachelor of Business Studies (Major in Marketing Communications), Andy went on to lead the sales effort for a range of publishers including Greyhound Australia’s on-board travel magazine and FireDirect.net. Andy moved to Surfing Australia after serving for 6 years as the National Sales Manager for Morrison Media, representing magazines such as Surfing Life and White Horses. Andy is an experienced digital marketer and passionate surfer.
Sport Development Manager
Jim is an experienced Sports Development Manager with over 10 years experience in the development, planning and implementation of surf programs, courses and events around the globe. He has been actively involved in all levels of the industry; from coaching and establishing a string of successful surf centres to managing various high profile events and competitions that promote the sport. Jim completed a 4 year Bachelor degree in Surf Science & Technology in 2005, specialising in elite performance management and junior sport participation in surfing. Subsequently, he worked with a number of State Educational Departments, schools and clubs in the development and delivery of a variety of successful surfing programs to the education sector.
Blainey worked as a journalist and photographer for almost 10 years in print and online media across both magazine and newspaper platforms. He started his career with APN in south east Queensland and northern New South Wales.After returning from a stint working in the UK he briefly went back to work with APN as a full time senior journalist before being recruited by Surfing Australia. Blainey has called the Gold Coast home for more than a decade and doesn't miss a surf if there is a wave to be ridden.
Beau Brenchley has worked in the surfing industry for approximately 18 years since the age of 15. He has wide experience across retail, wholesale, manufacturing and events. Beau has been employed by Surfing Australia since 2009 and is currently the Events Manager. Beau successfully manages all Surfing Australia sanctioned events Australia wide and has worked with the ASP as Computer Operator on ASP World Tour events. Beau resides in Northern NSW and has been a passionate surfer born and bred on Queensland’s Gold Coast. He has an extensive knowledge of and experience within the surfing industry that allows him to fulfil a wide range of commitments and he also assists the Sport Development Manager, the General Manager Sponsorship & Events and the General Manager Communications & Digital Media in all aspects of their roles.
Danielle has extensive experience in Sponsorship, Event Management, Marketing and Business Development. A born and raised Gold Coaster, Danielle moved back to the Coast to join the Surfing Australia team after a seven-year stint in Sydney working at Boost Mobile on programs such as the Boost Mobile SurfShow. It was throughout that time her passion for the Australian surf and action sports industry developed, leading her to undertake a Business Degree majoring in Sports Management. On top of that, Danielle holds a Diploma of Business with Majors in Event Management and Marketing.
Chris has over 20 years’ experience in the surfing industry. He has worked in all areas of retail, wholesale, production, export, import, sales, marketing and brand management. At completion of a Bachelor of Business in Marketing and Radio Broadcasting he spent time in the UK and worked in construction, hospitality and Tourism.
He stood on his first waves as a small child with his surfing father on the Gold Coast. He has based his career and life around the ocean, enjoying it in many ways and takes no greater pleasure than introducing and helping others including his own daughter to enjoy this amazing lifestyle.
Chris currently manages the HPC, a role which allows him to use all of his experience and passion to maintain the facilitation of an environment that assists people to maximise their performance and enjoyment of being in the water.
Senior Digital Content Producer
Nimai has a Certificate IV in digital screen and has worked as a filmer and editor within the surfing industry for more than 10 years. Working and travelling the world for companies such as Quiksilver and Billabong, Nimai has documented surfing events globally and has worked closely with some of the world’s most elite surfers. Nimai is the Digital Content Producer for Surfing Australia and together with his team he will be creating, developing and assisting in a variety of audio-visual and digital content productions for Surfing Australia TV and mySURF.tv.
Matt comes to Surfing Australia with a solid grounding in daily television news production.
He has previously worked for Channel 9 and NBN for more than five years as a newsroom cameraman, editor and producer and also as a television commercial producer and editor. Born and bred on the Gold Coast, Matt is a lifelong surfer with extensive digital surf content production.
Digital Content Producer
Harry studied Screen and Media and Film Production at SAE Byron Bay. He has developed a strong reputation in the surf industry as a first class filmer and editor after outstanding results on multiple freelance projects. He is a keen surfer who loves riding different boards.
Technical Digital Manager
Rohan Hass comes highly experienced and regarded to Surfing Australia after serving 7 years as the senior developer at a national education college. He has a Bachelor of Multimedia from at Griffith University and is a passionate Digital Developer.
Weet-Bix SurfGroms Manager
Courtney has been involved in surfing all her life, competing in Queensland junior surfing events from a young age, lead to competing on the Australian Pro Junior Series from 2005-2008. Since completing a Bachelor of Business degree with majors in Sport Management and Marketing at Griffith University in 2012, Courtney joined the Surfing Australia team in 2013 on a full time basis in Office Administration. After 2 years in Administration, she has recently moved in to an exciting new role and will be managing Surfing Australia’s junior participation program Weet-Bix SurfGroms.
Executive Assistant to CEO
Tameka started at Surfing Australia in 2015 as an Intern doing Marketing and Events. Since completing a Bachelor of Business at Griffith University in 2015, Tameka joined the Surfing Australia team on a full time basis in an Office Administration role. In 2016, Tameka joined the Partnersips and Events team working as the Partnership Coordinator.
High Performance Centre Marketing Manager
Cameron has been passionately involved in sport for the better part of his life. After playing competitive soccer, tennis and golf, he started surfing in 2009 and directed his tertiary studies toward the sporting sector. He graduated from Griffith University in 2011 with a Bachelor of Business, majoring in Marketing with a Sport Management minor. After completing a volunteer internship in the Hurley Surfing Australia High Performance Centre administration office, his position evolved into a part time role and in June 2012 he was appointed to a full time position.
Talent Pathway Coach
Clancy is a recent addition to Surfing Australia fulltime after three years working part-time at the Hurley Surfing Australia High Performance Centre (HPC). His role at the HPC is diverse as he is involved in both the High Performance and User Pay programs. Prior to coaching, Clancy spent four years competing on the WQS and reached the top 50 but after a serious ankle injury decided to pursue other career options. He spent five years being coached through the HPC during his competitive career which sparked his interest in surf coaching. This prompted a move from Bondi Beach to Tweed Heads in 2004 to complete a Diploma of Sports Management (Sothern Cross University). Clancy still regularly competes for Bondi Boardriders in teams’ events.
High Performance Centre Coach
Samba has ten years experience as an elite surf coach after previously being ranked in the top three junior surfers in Australia and competing on the World Surf League Qualifying series. He brings a fresh, open and possitive mindset to coaching and still froths harder than anyone.
Strength and Conditioning PhD Scholar
Joanna started at the Hurley Surfing Australia High performance Centre (HPC) in 2015 as part of the PhD scholar programme, and is currently working with our Australian junior and elite surfers. Joanna has over 4 years experience as a strength and conditioning coach in high-performance sport. Originally from Wales, she has worked with both premiership and National rugby union teams in the UK as well as Tennis Wales. Joanna has an MSc in Sport and Exercise Sciences and is currently completing her PhD in sports science (strength and conditioning) from Edith Cowan University in collaboration with Surfing Australia.
Judging Manager/Contest Director
Glen has worked in the surfing industry since the mid 1980s learning the art of surfboard making while glassing on the Gold Coast. He started judging while still competing in local and State events and also achieved his level 1 coaching credentials with Surfing Queensland in 1990. In 1998 Glen was appointed the ASP Australasian Head Judge and in 2001 he joined Surfing Australia in the role of Judging Manager with the main aim of developing a National Judging Development Structure, which has now also been implemented by the International Surfing Association. The Surfing Australia Judging Course and resources are now considered the world standard and are currently available in 28 countries. He continues to expand on his role by regularly Head Judging WSL and ISA contests and is currently the Surfing Australia National Contest Director.