Chief Executive Officer
Andrew has been in the Surfing Australia CEO role since March 2009 and accepted the position after 9 years at Surfing Queensland as their CEO. Andrew has a Bachelor of Business Management degree from the Queensland University of Technology and has over 15 years’ experience in sport management and the surfing industry. Prior to becoming involved in the sporting industry Andrew worked in the advertising and marketing industry. Andrew is a Graduate of the Australian Institute of Company Directors, and was a Board member for the Sport Federation of Queensland for 5 years (2005-09) and was a Board member of the Gold Coast Sport Business Task Force for 4 years (2006–09).
Andrew is a recognised business change specialist and has proven ability to instigate organisational cultural change and deliver sustainable business growth outcomes. In the role as CEO at Surfing Australia since commencing the organisation has changed into a dynamic high performing sustainable business. This includes annual turnover growth in the last 5 years of over 300% and staff levels from 7 to 21 full time resulting in significantly increased capacity and programs for the sport.
Andrew has extensive experience in sport development programming and has internationally recognised knowledge and experience in the management of multi-million dollar budget events. Andrew has been involved in the staging of over 200 events throughout 8 countries over the past 15 years. Andrew has extensive and proven sponsorship acquisition and servicing skills and experience.
Andrew has lectured at University and has been a guest speaker at various sport business seminars including the Triathlon National Conference (2014), Sports Matters Global Sports Conference in Singapore (2013), Australian University Sport National Conference (2013), Business of Sport Summit (2012), Sports Business World Conference (2010 & 2011), the Super Events World Australia Conference (2011), Sponsorship Australasia National Conference (2011) and the Australia New Zealand Sports Law Association Annual Conference.
Andrew was awarded the Queensland Sport Administrator of the Year at the 2004 Queensland Sport Awards and was also awarded an Australian Surfing Hall of Fame award for excellence in Administration in 2005. Andrew is a passionate and experienced surfer and is determined to take surfing to the mainstream in Australia.
General Manager Sport Development & High Performance
Chris has over 15 years’ experience in sport administration. Initially a volunteer working within the Surf Life Saving movement in Victoria, Chris moved into the professional side of the sport in 2001. For the next three years he attended Deakin University part time whilst working full time to gain his Master’s Degree in Sports Management. After almost 5 years with Life Saving Victoria as the Manager of Aquatic Sports, he took on the challenge of starting his own business called Trakstart which delivered a variety of athletic programs to the education sector. It was through this business that key partnerships were formed with Athletics Victoria and Athletics Australia who identified the value of these products for the development of their sport. After 3 years of growing the business, Chris decided to move on from Trakstart and in June of 2009 joined the team at Surfing Australia. Since starting at Surfing Australia, Chris has led the rapid expansion of Surfing Australia’s Sport Development Pathway, working with key stakeholders to provide opportunities for entry level juniors all the way through to elite World Tour surfers. As part of the executive team he has helped navigate the organisation through a period of unprecedented growth and is looking forward to the even greater possibilities that still lay ahead.
General Manager Sponsorship & Events
Jake has over 10 years’ experience in the sport of surfing. Since joining Surfing Australia in July 2009, he has serviced an array of mainstream and surf specific sponsors, delivered events nationally and internationally, coordinated media and managed the key communications tools for the governing body of surfing in Australia while in his current role as the General Manager of Sponsorship & Events. His background prior to Surfing Australia consisted of working as Media Manager for Surfing Queensland for over five years, with media outlets worldwide publishing his photography. Jake has been actively involved in surfing events across all levels including his former role as Media Manager for the annual Association of Surfing Professionals (ASP) World Tour Quiksilver Pro on the Gold Coast. While he has a strong background in media and events, his major focus in recent years has been developing his sponsorship and business development skills, networking abilities and servicing flair. He has also delivered brand activation platforms for Surfing Australia corporate partners including but not limited to Vegemite, Subway, Nikon, Original Source,
Toyota, Suncorp, Milwaukee, Wahu and a wide range of endemic brands. He continues to
provide amazing support to these partners and prides himself on going above and beyond to
maximise the outcomes of these partnerships.
Peter has held various managerial positions in the hospitality industry before branching into accounting. His experience in this field includes the financial management of a busy wholesale company importing crystals, as well as his role as Financial Services Manager of a human resource group specialising in finding and maintaining employment for people with disabilities. He has worked at Surfing Australia for the past six years and his qualifications include a Diploma of Business Management, Associate Diploma in Business Management (Accounting) and Bachelor of Building (Management). He was also awarded Accounting Student of the Year (Second Place in NSW) and is an Associate Member of IPA.
Executive Assistant To CEO
Kristin joined the team at Surfing Australia in September 2010. Kristin completed a Bachelor of Human Movement Science (Majoring in Sports Management) at Southern Cross University and has experience in the area of sports administration and event management. After graduating in 2007, Kristin worked as a Golf Event Coordinator at RACV Royal Pines Resort, where she was responsible for coordinating and managing a wide spectrum of golf and sporting events, differing in size, scale, and profile, including corporate golf days, professional golf tournaments and the ANZ Ladies Masters, which is the richest ladies golf tournament in Australia.
Amy started at Surfing Australia at the end of 2016. Amy graduated from Edith Cowan University in Perth, Western Australia in 2013 with an Associate degree in Event, Sport and Recreation Management. Since then Amy has worked in local government sporting bodies developing her knowledge of the industry. In addition to this Amy has worked as a seasonal surf coach over the past 5 years in WA and QLD. Amy has been involved in competitive sport most of her life including being part of the WA State team for Soccer and National squad member for Taekwondo. From this experience Amy developed a keen interest in the management and delivery of all sports.
General Manager Digital
Andy joined the team at Surfing Australia in 2016 with 9 years international experience in the media industry. Graduating from Bournemouth University (U.K) with a Bachelor of Business Studies (Major in Marketing Communications), Andy went on to lead the sales effort for a range of publishers including Greyhound Australia’s on-board travel magazine and FireDirect.net. Andy moved to Surfing Australia after serving for 6 years as the National Sales Manager for Morrison Media, representing magazines such as Surfing Life and White Horses. Andy is an experienced digital marketer and passionate surfer.
Andy King is a former top 35 WQS surfer and was Head Coach of the Red Bull Surfing Program for seven years working closely with three-time ASP World Champion Mick Fanning and fellow World Tour competitors Julian Wilson, Adriano de Souza, Michel Bourez and Tiago Pires. Brought up in Cronulla and coming through the ranks of the Cronulla Boardriders Club, Andy was ranked 27 on the WQS when a career-ending injury in 2004 bought his competitive days to an end. Andy was faced with two options – either let the incident box him in as a victim or pick himself up and give back to the sport that had given him so much. A role as a mentor became available with Red Bull and Andy played a key role in creating a smooth pathway for juniors through the WQS to the ASP World Tour. With four of his surfers qualifying for the elite level of the sport after progressing through his program, Andy spent four years on the World Tour as a mentor and coach for the surfers before joining Surfing Australia in 2013.
High Performance Centre Manager
Shane is a core surfer who has a passion for surfing which dates back over 30 years. Shane comes to the role of Surfing Australia High Performance Centre Manager with a Diploma in Sales and Marketing, tertiary education in construction management and a strong portfolio of management positions. These positions range from an Administrative/Project Management role in the construction industry through to sales and marketing experience in the surf industry with CULT Industries as Queensland/Nth NSW Sales Representative. As the High Performance Centre (HPC) Manager, Shane is responsible for the operation of the HPC, management of sales and marketing, management of centre staff and assisting with the implementation of High Performance government funded programs.
Sport Development Manager
Jim is an experienced Sports Development Manager with over 10 years experience in the development, planning and implementation of surf programs, courses and events around the globe. He has been actively involved in all levels of the industry; from coaching and establishing a string of successful surf centres to managing various high profile events and competitions that promote the sport. Jim completed a 4 year Bachelor degree in Surf Science & Technology in 2005, specialising in elite performance management and junior sport participation in surfing. Subsequently, he worked with a number of State Educational Departments, schools and clubs in the development and delivery of a variety of successful surfing programs to the education sector.
Blainey worked as a journalist and photographer for almost 10 years in print and online media across both magazine and newspaper platforms. He started his career with APN in south east Queensland and northern New South Wales.After returning from a stint working in the UK he briefly went back to work with APN as a full time senior journalist before being recruited by Surfing Australia. Blainey has called the Gold Coast home for more than a decade and doesn't miss a surf if there is a wave to be ridden.
Beau Brenchley has worked in the surfing industry for approximately 18 years since the age of 15. He has wide experience across retail, wholesale, manufacturing and events. Beau has been employed by Surfing Australia since 2009 and is currently the Events Manager. Beau successfully manages all Surfing Australia sanctioned events Australia wide and has worked with the ASP as Computer Operator on ASP World Tour events. Beau resides in Northern NSW and has been a passionate surfer born and bred on Queensland’s Gold Coast. He has an extensive knowledge of and experience within the surfing industry that allows him to fulfil a wide range of commitments and he also assists the Sport Development Manager, the General Manager Sponsorship & Events and the General Manager Communications & Digital Media in all aspects of their roles.
Danielle has extensive experience in Sponsorship, Event Management, Marketing and Business Development. A born and raised Gold Coaster, Danielle moved back to the Coast to join the Surfing Australia team after a seven-year stint in Sydney working at Boost Mobile on programs such as the Boost Mobile SurfShow. It was throughout that time her passion for the Australian surf and action sports industry developed, leading her to undertake a Business Degree majoring in Sports Management. On top of that, Danielle holds a Diploma of Business with Majors in Event Management and Marketing.
Digital Content Producer
Nimai has a Certificate IV in digital screen and has worked as a filmer and editor within the surfing industry for more than 10 years. Working and travelling the world for companies such as Quiksilver and Billabong, Nimai has documented surfing events globally and has worked closely with some of the world’s most elite surfers. Nimai is the Digital Content Producer for Surfing Australia and together with his team he will be creating, developing and assisting in a variety of audio-visual and digital content productions for Surfing Australia TV and mySURF.tv.
Digital Content Producer
Matt comes to Surfing Australia with a solid grounding in daily television news production.
He has previously worked for Channel 9 and NBN for more than five years as a newsroom cameraman, editor and producer and also as a television commercial producer and editor. Born and bred on the Gold Coast, Matt is a lifelong surfer with extensive digital surf content production.
Digital Content Producer
Harry studied Screen and Media and Film Production at SAE Byron Bay. He has developed a strong reputation in the surf industry as a first class filmer and editor after outstanding results on multiple freelance projects. He is a keen surfer who loves riding different boards.
Rohan Hass comes highly experienced and regarded to Surfing Australia after serving 7 years as the senior developer at a national education college. He has a Bachelor of Multimedia from at Griffith University and is a passionate Digital Developer.
Weet-Bix SurfGroms Manager
Courtney has been involved in surfing all her life, competing in Queensland junior surfing events from a young age, lead to competing on the Australian Pro Junior Series from 2005-2008. Since completing a Bachelor of Business degree with majors in Sport Management and Marketing at Griffith University in 2012, Courtney joined the Surfing Australia team in 2013 on a full time basis in Office Administration. After 2 years in Administration, she has recently moved in to an exciting new role and will be managing Surfing Australia’s junior participation program Weet-Bix SurfGroms.
Tameka started at Surfing Australia in 2015 as an Intern doing Marketing and Events. Since completing a Bachelor of Business at Griffith University in 2015, Tameka joined the Surfing Australia team on a full time basis in an Office Administration role. In 2016, Tameka joined the Partnersips and Events team working as the Partnership Coordinator.
High Performance Centre Coordinator
Cameron has been passionately involved in sport for the better part of his life. After playing competitive soccer, tennis and golf, he started surfing in 2009 and directed his tertiary studies toward the sporting sector. He graduated from Griffith University in 2011 with a Bachelor of Business, majoring in Marketing with a Sport Management minor. After completing a volunteer internship in the Hurley Surfing Australia High Performance Centre administration office, his position evolved into a part time role and in June 2012 he was appointed to a full time position.
High Performance Centre Coach
Clancy is a recent addition to Surfing Australia fulltime after three years working part-time at the Hurley Surfing Australia High Performance Centre (HPC). His role at the HPC is diverse as he is involved in both the High Performance and User Pay programs. Prior to coaching, Clancy spent four years competing on the WQS and reached the top 50 but after a serious ankle injury decided to pursue other career options. He spent five years being coached through the HPC during his competitive career which sparked his interest in surf coaching. This prompted a move from Bondi Beach to Tweed Heads in 2004 to complete a Diploma of Sports Management (Sothern Cross University). Clancy still regularly competes for Bondi Boardriders in teams’ events.
High Performance Centre Coach
Samba has ten years experience as an elite surf coach after previously being ranked in the top three junior surfers in Australia and competing on the World Surf League Qualifying series. He brings a fresh, open and possitive mindset to coaching and still froths harder than anyone.
High Performance Centre Strength and Conditioning Coach
Josh has more than five years coaching experience specific to surf athletes, from Pro Junior Series surfers to World Championship Tour Stars in the Elite Athlete Program funded by Australian Institute of Sport. In addition to this Josh has worked in the AFL with the Brisbane Lions and the NRL with multiple athletes. He has a PHD in Sport Science( Strength and Conditioning) from Edith Cowan University in collaboration with Surfing Australia and a Bachelor or Exercise and Sports Science (Honours) from the University of Newcastle.
Biomechanics and Performance Analysis Scholar
I have been working at Edinburgh Napier University for 15 years as a lecturer in sports injury and rehabilitation as well as child development in sport and exercise. I have recently taken a 12month break from work to pursue my PhD in biomechanics of aerial surfing at Edith Cowan University (ECU) in collaboration with Surfing Australia. Previously, I have completed a MSc in biomechanics of springboard diving looking at how divers gain height and rotation at ECU. I also have a MSc in Sport and Exercise Medicine from the University of Glasgow looking at injury rates in surfers and body boarders over a 12 month period.
Strength and Conditioning PhD Scholar
Joanna started at the Hurley Surfing Australia High performance Centre (HPC) in 2015 as part of the PhD scholar programme, and is currently working with our Australian junior and elite surfers. Joanna has over 4 years experience as a strength and conditioning coach in high-performance sport. Originally from Wales, she has worked with both premiership and National rugby union teams in the UK as well as Tennis Wales. Joanna has an MSc in Sport and Exercise Sciences and is currently completing her PhD in sports science (strength and conditioning) from Edith Cowan University in collaboration with Surfing Australia.
Judging Manager/Contest Director
Glen has worked in the surfing industry since the mid 1980s learning the art of surfboard making while glassing on the Gold Coast. He started judging while still competing in local and State events and also achieved his level 1 coaching credentials with Surfing Queensland in 1990. In 1998 Glen was appointed the ASP Australasian Head Judge and in 2001 he joined Surfing Australia in the role of Judging Manager with the main aim of developing a National Judging Development Structure, which has now also been implemented by the International Surfing Association. The Surfing Australia Judging Course and resources are now considered the world standard and are currently available in 28 countries. He continues to expand on his role by regularly Head Judging WSL and ISA contests and is currently the Surfing Australia National Contest Director.