Our Staff

Luke Madden – CEO

Luke has been with Surfing NSW for over seven years in all aspects of operations from event management, coaching and judging management, sports development and delivering the events he once competed in. Luke is onsite at most Surfing NSW events from micro-grom to World Tour level, ensuring Surfing NSW’s high standard continues to grow. Madden took over as Surfing NSW CEO in mid-2016, replacing longstanding CEO Mark Windon.

Mark Windon - Executive Director

With both level 2 coaching and level 3 international judging accreditations Mark has been involved in development and delivery of all Surfing NSW educational programs for 25 years. Prior to his Appointment as CEO of Surfing NSW Mark held executive management positions for some of Australia’s leading Transport & Logistic companies. In 2016 - after 14 years at the helm - Windon accepted a position on the Board of Directors taking up the role as Executive Director.

Ethan Smith - Media and Communications Manager

Ethan began working with Waves Magazine as a 19-year old in 2004 and was Editor when he left in June of 2012. Over the years he’s documented stories across the world for sports titles including: Waves, Tracks, Japanese Surfing Life, Wavelength and Inside Sport. Ethan joined Surfing NSW in September 2012 and currently handles all of Surfing NSW’s media and communications. 

Sue Duffus – Office Manager

Starting in 2006, Sue has been an integral part of the organisations’ development. Sue works part time in admin, accounts and reception while juggling a successful photography business with her husband Glenn, and raising two daughters in the local area.

Hayley Wallace – Event Manager

Hayley joined the Surfing NSW team in November 2013 after completing a Bachelor of Commerce and Diploma of Event Management at Wollongong University. Growing up at Werri Beach on the NSW South Coast, Hayley began surfing from a young age and often competed in regional titles against current World Championship Tour surfers Tyler Wright and Sally Fitzgibbons. 

Claire Bunting - Sport Development Officer

Claire joined the team at Surfing NSW in November 2010. Her knowledge of the surfing industry stems from her days as a senior surf instructor and bookings coordinator on the iconic Bondi Beach at ‘Lets Go Surfing’. While competing on the ASP Longboard Qualifying Series, she completed an Advanced Diploma of Business Management with a Major in Sports Management and Marketing. 

Blake Johnston – State Coaching Director

Back in the early 2000’s Blake was a crowd favourite on the ASP Australasian Pro Junior Series and a fixture in the Australian surf media. In recent years, the stocky goofy-footer set up the Cronulla Surfing Academy and works as Surfing NSW’s State Coaching Director where he assists some of NSW’s most promising surfers in reaching their full potential. 

Claire Ellem - Office Administrator

Claire’s love of the water began at a young age and led her to surfing in her early teens. While completing her Bachelor of Management in Sport and Exercise at UTS, Sydney she volunteered as an intern at Surfing NSW. Since 2014 she has been assisting on site at numerous competitions and was appointed Event and Office Administrator in March 2016. Claire has a passion for teaching water sports, is a qualified swimming and surfing instructor and an avid supporter of promoting a healthy and active lifestyle.