Our Staff

Luke Madden – CEO

Luke has been with Surfing NSW for over eight years in all aspects of operations from event management, coaching and judging management, sports development and delivering the events he once competed in. Luke is onsite at most Surfing NSW events from micro-grom to World Tour level, ensuring Surfing NSW’s high standard continues to grow. Madden took over as Surfing NSW CEO in mid-2016, replacing longstanding CEO Mark Windon OAM.

Mark Windon OAM - Executive Director

With both level 2 coaching and level 3 international judging accreditations Mark has been involved in development and delivery of all Surfing NSW educational programs for 25 years. Prior to his Appointment as CEO of Surfing NSW Mark held executive management positions for some of Australia’s leading Transport and Logistic companies. In 2016 - after 14 years at the helm - Windon accepted a position on the Board of Directors taking up the role as Executive Director.

Ethan Smith - Media, Communications and Operations Manager

Ethan began working with Waves Magazine as a 19-year old in 2004 and was Editor when he left in June of 2012. Over the years he’s documented stories across the world for sports titles including: Waves, Tracks, Japanese Surfing Life, Wavelength and Inside Sport. Ethan joined Surfing NSW in September 2012 and currently handles all of Surfing NSW’s media and communications. 

Claire Bunting - Sport Development Officer - On Maternity Leave

Claire joined the team at Surfing NSW in November 2010. Her knowledge of the surfing industry stems from her days as a senior surf instructor and bookings coordinator on the iconic Bondi Beach at ‘Lets Go Surfing’. While competing on the ASP Longboard Qualifying Series, she completed an Advanced Diploma of Business Management with a Major in Sports Management and Marketing. 

Claire Ellem - Sport Development Manager and PA to CEO

Claire’s love of the water began at a young age and led her to surfing in her early teens. While completing her Bachelor of Management in Sport and Exercise at UTS, Sydney she volunteered as an intern at Surfing NSW. Since 2014 she has been assisting on-site at numerous competitions and was appointed Event and Office Administrator in March 2016. Claire has a passion for teaching water sports, is a qualified swimming and surfing instructor and an avid supporter of promoting a healthy and active lifestyle. 

Adam Huban -  Event Coordinator and Wet N Wild Surf School Manager

Adam joined the team at Surfing NSW in 2016. He has completed a Business Degree majoring in Marketing and Sports Management including an internship with Gemba (Sports Marketing Agency). Previously, Adam was a senior surf instructor for five years at ‘Lets Go Surfing’. He currently manages the Wet’n’Wild Sydney Surf School and organises numerous Surfing NSW events. 

John Shimooka - Partnership Manager

John “Shmoo” Shimooka enjoyed a long and fruitful career as a professional surfer through the 80s and 90s, claiming multiple event wins and titles. Since the late 90s, Shimooka has held various management roles for renowned surf labels such as Oakley and Quiksilver and more recently managed an array of athletes such as Jordy Smith, Sunny Garcia, Craig Anderson, Michel Bourez and Laura Enever. Shmoo joined the Surfing NSW team midway through 2016 - after a lengthy stint at Boost Mobile – and will handle all Surfing NSW partnerships.

Grace Bambridge - Events and Office Administrator

An avid lover of all things water and sport, learning to surf at a young age. Grace has competed in many sports from surfing to football and everything in between. After completing her Bachelor of Communications degree in 2017, Grace has joined our team to combine her passion and expertise in sports, marketing and events.