SURFING WA LAUNCHES 'STASH IT' CAMPAIGN TO REINFORCE THE #NOTXTNOWRECKS MESSAGE
Surfing WA in association with our road safety partner RAC are pleased to announce a new initiative that strengthens the #NoTxtNoWrecks message aimed at reducing driver distraction behind the wheel.
'STASH IT' will see Surfing WA utlising key surfing influencers to encourage behavioral change throughout the WA community.
Surfing WA understands that behavioral change requires consistent, long-term reinforcement and have developed a slogan to support the #NoTxTNoWrecks message and encourage specific actions to reduce driver inattention.
As well as developing behavioral content for use across Surfing WA's growing social media platforms, Surfing WA will be 'stashing' some faux mobile phone around various competition sites around WA, with those lucky enough to find them walking away with a surf pack full of prizes.
The STASH IT message represents these simple steps to avoid mobile distraction whilst driving:
Turn it off
Stow it in the glovebox
Hand it to a mate
For more information on the #NoTxtNoWrecks here!